In the visually driven world of ecommerce, first impressions are everything. For brands like Teora, which craft soothing, hand-poured candles for modern lifestyles, a product photo is more than just an image — it’s the first spark of connection with the customer. That’s where LensClicker stepped in, delivering a full-scale product shoot designed to showcase the subtle elegance and calm essence of Teora’s candle collection.
🐿 About Teora: Candles Crafted with Calm
Teora is a homegrown Indian candle brand that focuses on mindfulness, aesthetics, and wellness. Each candle is hand-poured with care, using clean-burning wax, subtle fragrances, and minimalist designs. The brand’s goal? To bring serenity into spaces, one flickering flame at a time.
Their products reflect modern simplicity — elegant glass jars, muted labels, and a palette of earthy tones. It was clear from the start: these candles needed photography that mirrored the brand’s peaceful and premium vibe.
🌟 The Vision: Simple, Elegant, Soulful
Teora wanted visuals that:
- Highlight product texture and quality
- Reflect the mood of calm, comfort, and elegance
- Work across ecommerce platforms like Shopify, Amazon, and Instagram
- Tell a visual story with minimal props and natural light tones
The direction was clear: no heavy filters, no clutter, just calm.
📷 The Shoot Plan: From Wick to Glow
To bring Teora’s vision to life, the LensClicker team designed a photoshoot strategy built around light, composition, and warmth.
✅ Key Shot Types:
- White Background Shots
For ecommerce listings, we captured each candle from multiple angles on a crisp white background. This allows customers to see exactly what they’re buying while making the visuals platform-friendly and SEO-optimized. - Lifestyle Shots
Using props like books, linen textures, ceramic trays, and dried flowers, we created simple lifestyle scenes. Each scene felt like a corner of a cozy home — calm, lived-in, and full of quiet charm. - Close-up/Macro Shots
We zoomed in to capture the grain of the wax, the subtle colors, the clean labels, and the calm flicker of the wick. These detail shots help convey the quality craftsmanship behind each Teora candle. - Flat Lays and Group Shots
For bundle offers, homepage sliders, and Instagram grids, we styled flat lays showing candle combinations and top-down views with minimal elements.
🎨 The Visual Mood: Warm & Natural
Everything about this shoot was kept clean and natural:
- Soft daylight was used to create diffused shadows and cozy warmth
- Neutral props were selected to match Teora’s brand palette (beige, cream, olive)
- Minimal editing kept the texture of the wax and packaging real and tactile
The result? A series of photos that feel like a deep breath in visual form.
📝 Post-Production: Polish Without Losing the Soul
In post, we focused on enhancing what was already captured:
- Background cleanup (especially for white-background shots)
- Mild color balancing to bring out the candle’s true tones
- Spot retouching to remove any dust or distractions
- Resizing and cropping for web and social platforms
Each image was delivered in both high-resolution (for print) and web-optimized (for speed and SEO). File names were SEO-friendly and organized by SKU, making them ready for upload with zero friction.
📚 Use Cases: Where the Photos Shine
Teora now uses these images across multiple touchpoints:
- Shopify store product pages
- Amazon listings
- Instagram posts and ads
- Pinterest and blog visuals
- Website banners
- Email newsletters
Because the shoot was planned with these platforms in mind, Teora can repurpose content without needing multiple reshoots.
🌐 SEO & Conversion Friendly Visuals
Our candle photography wasn’t just beautiful — it was built for results. With clean backgrounds, centered framing, and web-safe resolutions, the images help:
- Improve conversion rates by building trust
- Increase time on site through engaging visuals
- Boost SEO with alt-text optimized images
- Lower return rates by accurately showing the product
🤝 A Seamless Collaboration
Working with the Teora team was as smooth as their wax pours. Their clear brand direction, attention to detail, and openness to creative input made this shoot a collaborative joy.
“LensClicker helped us visually express what our candles stand for — peace, purity, and modern minimalism. The images now speak for our brand even before words do.”
— Teora Team
🎉 Final Thoughts: The Power of Great Candle Photography
In a market filled with lifestyle products, candles are a unique blend of aesthetic and emotional appeal. Great photography needs to capture both.
At LensClicker, we believe in visuals that:
- Reflect brand values
- Evoke emotions
- Build trust and drive conversions
Teora’s glow now lives online — not just through the products they sell, but through the way they look, feel, and connect with customers visually.
📢 Ready to Light Up Your Brand?
If you’re a candle or lifestyle brand looking to create calm, conversion-focused visuals, LensClicker is here to help.
Let’s tell your story in light, one photo at a time.
🌐 www.lensclicker.com
📸 Instagram: @lensclicker